​​​

According to Wikipedia and renowned watch industry journalists, Yvan Arpa is a phenomenon in Swiss watchmaking. His journey is anything but conventional: from mathematics professor to professional martial artist in Thailand, crossing Papua New Guinea on foot, and finally returning to Switzerland to revolutionize the watch industry. 

 

​

A Visionary in Horology

​

In 1997, Yvan Arpa joined the Richemont Group as Managing Director for Baume & Mercier in Switzerland and later became Sales Director for Europe and Asia. Between 2002 and 2006, he played a key role in the launch of Hublot's iconic Big Bang collection as the brand’s Managing Director.

​

From 2006 to 2009, as CEO of Romain Jerome, he introduced groundbreaking concepts, such as watches crafted with rusted steel from the Titanic and real moon dust. In 2009, he founded Luxury Artpieces and launched innovative brands like ArtyA and Black Belt Watch, the latter being exclusively dedicated to martial arts black belts.

​

Yvan Arpa’s work extends beyond traditional watchmaking. He was the mastermind behind Jacob & Co’s operations from 2010 to 2011, launched Spero Lucem in 2013 as a tribute to Geneva, and even designed an exclusive custom motorbike sculpted with over 1,000 hours of craftsmanship.

​

In 2016, he collaborated with Samsung to design the Gear S3, the first smartwatch incorporating high-end Swiss watchmaking codes. His expertise and creativity make him one of the most influential figures in modern horology.

​

​

ArtyA - A Testament to Innovation

​

Founded in 2009 by Yvan Arpa, ArtyA represents his bold approach to watchmaking, pushing the boundaries of traditional Swiss craftsmanship. Known for its avant-garde designs and use of unconventional materials, ArtyA showcases his ability to merge artistic creativity with technical expertise.

This same innovative mindset is what makes Yvan Arpa a sought-after consultant for brands looking to break new ground in horology.